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3 Best Strategies For Mobile Website Marketing
Mobile devices, mobile phones and PDA's are one of the last great forms of viral advertisement opportunities. However, we have become skilled at filtering every thing, our air and water, our emails and pop-ups, and our mobile devices likewise. We are efficient at filtering.
The very idea of unnecessary mobile marketing and mobile advertising streaming through mobile website marketing on our Blackberries is abhorrent. Mobile phones are the best opt-in medium and, thus, an excellent opportunity for marketers to interact with users - if that's what the users like. "WANT" is the key word here. How should marketers approach the medium? There are 3 best strategies to achieve this. They are:
1. Provide unique material. Anyone can offer ring tones. It's the exclusive content, such as exclusive mobile images of new brand ideas, that drives interest and calls them out in other media such as e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most powerful when it provides exclusive content for mobile devices.
2. Make it useful and suitable. Think about what would be handy and useful to have on a mobile device. Last year, for example, Food Network allowed Sprint users to download shopping lists for their Thanksgiving dinners. There was a lot of "Sprint-envy" going around among non-sprint users.
3. Clearly define objectives. Generally, one of two business objectives generates successful mobile experiences: incremental revenue of brand intimacy. On the intimacy aspect, a text message commonly takes priority over almost any other form of communication. Why? As we haven't yet been saturated with mobile spam, and this is what causes us to focus on wireless messaging over voice.
Mobile marketing has been on the market for some time but we marketers have new territory to find out. Video provides fantastic opportunities for engagement. Users already bypass their filters for highly useful or unique content and will do so for rich exclusive, compelling content.
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